High pressure for food & beverage business
F&B manufacturers are under a lot of pressure from consumers, retailers, suppliers and regulators.
Consumers want more variety, as well as healthier and better tasting foods, and they want these higher-value products for the same price.
Demand for increasingly healthy diets is also driving consumers to pay more attention to food labels. Almost 70% of consumers said they would choose a healthier option in a supermarket, especially if it was clearly labeled as such.