Traceability is complex and challenging. Everyday, product recalls occur due to quality and sanitary issues.
A product recall is damaging for a company as well regarding its brand image as consumers' confidence in its products. Product recalls are also expensive operations; considering both direct impacted losses and future indirect losses. When a sanitary alert or quality default has been identified, short term actions are crucial. Knowledge of the recalled products is very important. Being aware of the products origins, the batch number, the stock location, and the distribution channel used are key elements when a recall appears. A clear accurate and up to date traceability process is a way to reduce quality problems and better manage a recall.
This graphic shows the risks and impacts companies are most afraid of when recalls occur: