Product packaging is a significant component of the new product development or renewal process. Brands use it as a way to create consumers’ demand, as it is the only way to inform and convince them about the product function and benefits. For customers, the packaging is important, as it gives them more information about the product and determines its quality level. Interest for creating appealing packaging have clearly increased over the years; however, with the fast-evolving technologies, such as smart, active or flexible packaging, and the increasing concern for sustainability, it will become even more central.
Category Archives: Labeling and Packaging Management
Properly managing product labels is crucial to streamline a product development. However, there are many food labeling requirements to take into consideration.
Ensuring label compliance requires the use of a great number of information and data often spread out between the different departments of a company. This leads to businesses having to perform time-consuming and error-prone manual tasks just to collect all the data. Existing solutions can help you streamline and […]
Food Contact Materials (FCMs) are materials that are already or are intended to be in contact with food and beverages. These materials’ molecules could migrate to the food during direct or indirect contact, and alter quality in food manufacturing. It concerns every step of the supply chain from production to serving, as a product can be in contact with various packaging, machinery and containers. FCMs include various types of materials, such as plastic, aluminum, coatings, and metal. As a result, many countries have implemented regulations to ensure food safety.
Food regulations are continually evolving with significant differences from one country to another, impacting each and every department of a company. In fact, those regulations impact every step of a product development, from R&D to marketing through procurement and quality. Non-conformity in product composition, labeling or claims can be both costly and damaging to a brand image.
To ensure an efficient product development with a fast go-to-market for targeted countries, it is essential to set up and follow regulatory frameworks to comply to local rules all along the product life cycle . It requires an international network of regulatory experts in order to share structured information, ensure data continuity from suppliers to consumers, and elaborate an efficient collaboration facilitated by optimized processes.
Clean Label is there to stay. As said by Lu Ann Williams, Innova Market Insights: “It’s not really a trend anymore, it’s the new rules of the game”. Over the past few years, consumers have been looking more and more for products with cleaner label. It has been a wake-up call for the food industry to create or re-formulate some of their products that fit in consumers' wants. This desire for cleaner label might also go in pair with actions undertaken by governmental authorities to help customers better understand what they are exactly consuming, such as the new Nutrition Fact Label set by the FDA in the US.
Food allergens are a real concern in the US. According to the FDA, about 2% of adults and 5% of infants and young children suffer from food allergies. Each year, it is estimated that approximately 30,000 people need emergency room treatment. For the same period, food allergies cause the death of about 150 individuals.
With millions of Americans affected by food allergies, it is crucial for the food and beverage manufacturers to, firstly, understand what exactly food allergens are; and, secondly, implement processes to control and manage all types of allergens in their products.
When it comes to packaging, brands have an ocean of choices: color, texture, shape, material, size, etc. And we all know how packaging is a key part of the customer experience and how it is determinant for them in the making a purchase decision process.Read More
The Consumer Goods Forum (CGF) – a network of 400 members across 70 countries – has urged food companies to simplify food date labels by 2020 in an effort to reduce consumers’ confusion related to “used/sell by” dates, and to prevent food waste. CGF has, among its members, some of the biggest manufacturers and retailers in the world, such as Tesco, Walmart, Target, Campbell Soup and Unilever. In a recent article, they highlighted their project and commitment.Read More
Packaging has become, throughout the years, a significant component for manufacturers when it comes to new product development or renewal. It has evolved in several ways; manufacturers uses it as a way to create consumers’ demand and make a product more appealing. Consumers sees it as a way to get more information or quickly define product quality.
Packaging global market keep increasing as specialists expect a growth of 32% until 2021. With an expansion market, consumer changes and new regulations, here are some trends to keep an eye on in 2018.