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CPG, Food and Beverage, Cosmetic and Personal care: a blog dedicated to NPD issues and software

Category Archives: Labeling and Packaging Management

Packaging communicates important information about the product to its consumers.

Why are food labels the way they are?

By | Labeling and Packaging Management | No Comments

Have you ever wondered why nutrition labels came to have certain pieces of information on them or why they look how they do? Well hopefully this article will answer all your questions.

The nutrition facts label starts with the serving information. And although most do not follow what one serving amount is supposed to be this piece of information is crucial to the following piece of information which is the calorie count.

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Expand product shelf-life and inform consumers with “smart” packaging

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In the food industry, packaging has always been a very important part of the product. It's primary function is to contain and protect food therein, ease storage and transportation and also to communicate and market the product.

With new regulation, packaging must also clearly indicate quality and composition requirements such as ingredients list, allergens and certifications attached to the product, depending on local, national and global regulatory requirements.

Economic downturn and harsh competition make food manufacturers focus on innovation. R&D teams are always thinking of new formula, new concept, new size etc. Innovation is the best way to differentiate, keep margins high and expand market shares. Product innovation is also about packaging.

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Label conscious consumers

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Ensuring food safety is a shared responsibility between governments, producers, industry and consumers. Food labeling is one way in which consumers can get knowledge about the food they consider buying.

In the past, nutritional labels were only required on grocery food items. But last year, this requirement was extended to restaurants and food sold outlets and vending machines in the U.S.

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