Product packaging is a significant component of the new product development or renewal process. Brands use it as a way to create consumers’ demand, as it is the only way to inform and convince them about the product function and benefits. For customers, the packaging is important, as it gives them more information about the product and determines its quality level. Interest for creating appealing packaging have clearly increased over the years; however, with the fast-evolving technologies, such as smart, active or flexible packaging, and the increasing concern for sustainability, it will become even more central.
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Every new product comes with its specification that defines its identity and characteristics for both internal and external use. Often, people expect it to be one document including all the needed information but it is more complex than that. The product specification is a dossier that gathers many documents and data from different stakeholders, both internal and external. The dossier is created and updated by all the company departments during the new product development process and for its entire lifecycle.
In the growing industry of personal care and cosmetic, brands and manufacturers need to continuously create and innovate. The collection turnover is getting shorter due to seasonal constraints and fast-evolving consumers’ needs. To answer this changing demand, businesses must reduce their product time to market and costs while being innovative.
When it comes to cosmetics, product safety is one of the biggest concern of either legal administrations, consumers or manufacturers. Indeed, manufacturers have the responsibility of ensuring that each product sold is safe for consumers. It also determines brands credibility and product quality. As consumers expect the product they buy to be efficient and conform to its description. The better the quality perceived is the better it is for brand’s image and sales.Read More
The Globally Harmonized System of Classification and Labeling of Chemicals (GHS) is an international system created by the United Nations in order to standardized classification and labeling of chemical substances and mixtures. GHS by the United Nations includes several regulations such as, product testing, universal warning pictograms and safety data sheet for hazardous chemical. GHS is followed by many countries all over the world such as Canada, the U.S.A., the EU, etc. Most of them use it as a reference but integrated with their own local regulations.Read More
In the USA, the Food and Drug Administration (FDA) under the Food, Drug, and Cosmetic Act regulate cosmetic products. FDA gives the standards but most of the states have their own regulations such as California.
In addition to cosmetic, FDA regulates all products containing more than one ingredient: foods, drugs, electronic products, medical devices, tobacco and cosmetics.
Each 50 states of the U.S. are under national and federal regulations. It is not uncommon that states have different regulations from others. This is exactly what happens in the state of California, especially, when it comes to cosmetic products. In addition to the Food and Drug Administration (FDA) regulations, California as its own rules that all businesses selling in this state must follow.
Cosmetic manufacturers and brands are subject to regulations requirements that are more and more strengthened all over the world. Cosmetic businesses more than ever, must optimize their innovation process to face:
- A fast-growing competitor landscape
- Shortened product lifecycle due to seasonal constraints
- Increasing product development costs
- Higher consumer expectations
- Fast-evolving technologies
One of the most important component of new product development concerns the product compliance in the country where it is going to be sold. Indeed, each country has its own regulations especially when it comes to product formulation and consumers safety.Read More
When it comes to packaging, brands have an ocean of choices: color, texture, shape, material, size, etc. And we all know how packaging is a key part of the customer experience and how it is determinant for them in the making a purchase decision process.Read More