Formulating a cosmetic product is a long and complex process as it needs to comply with marketing requirements – shape, color, function, texture, etc. but also with regulations enforced in the country of commercialization.
As trends and consumers’ need change frequently, manufacturers and brands have to follow up and create adapted products. New products must be designed as fast as possible to satisfy consumers and face fierce competition. Teams must innovate using new technologies to create formulas and find the most efficient and high quality raw materials.Read More