One of the most important component of new product development concerns the product compliance in the country where it is going to be sold. Indeed, each country has its own regulations especially when it comes to product formulation and consumers safety.
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When it comes to packaging, brands have an ocean of choices: color, texture, shape, material, size, etc. And we all know how packaging is a key part of the customer experience and how it is determinant for them in the making a purchase decision process.
Read MorePackaging has become, throughout the years, a significant component for manufacturers when it comes to new product development or renewal. It has evolved in several ways; manufacturers uses it as a way to create consumers’ demand and make a product more appealing. Consumers sees it as a way to get more information or quickly define product quality.
Packaging global market keep increasing as specialists expect a growth of 32% until 2021. With an expansion market, consumer changes and new regulations, here are some trends to keep an eye on in 2018.