webleads-tracker

CPG, Food and Beverage, Cosmetic and Personal care: a blog dedicated to NPD issues and software

All posts by juliette

Premium consumer packaged goods product development

Premiumization of CPG and the impact on product development

By | Cosmetic and Food Software, New Product Development and Innovation, Product Information Management | No Comments

Premium product segments outpacing total category sales in CPG markets shows that consumers’ aspirations and priorities are shifting. And at a time when brand strategy is inseparable from product information, providing transparency to consumers is the minimum thing to do to gain their trust and loyalty.

Read More

You have a project?
Ask questions about Lascom products to our team of experts; we will be glad to answer you as soon as possible. Express your needs and expectations; we will do our best to organize a meeting with our sales team.