webleads-tracker

CPG, Food and Beverage, Cosmetic and Personal care: a blog dedicated to NPD issues and software

All posts by Sacha

Global product management and international strategy

Global product management should not drag your international strategy

By | New Product Development and Innovation | No Comments

if handled poorly, the transition to international markets can lead to more damages than benefits. There are of course numerous critical aspects (human resources, supply chain, logistics, administrative procedures, etc.) to consider, but we will talk here about what we know best: how a PLM solution helps you build a consolidated global product management.

Read More

Product database PIM PLM ERP

The product database – PLM basics

By | Product Information Management | No Comments

You are most likely familiar with the concept of product databases. However, this simple notion raises deeper interrogations. In this blog post, we explore basic product database considerations and business uses. Also discover how we help manufacturers manage their product specifications in order to build end-to-end product information traceability.

Read More

PLM project risks

Major PLM project risks and how to mitigate them – Part 2

By | Cosmetic and Food Software | No Comments

Once the project has been properly set on track, it is important to stay alert to avoid it drifting away. There is considerable literature on project management and project management risks so we decided to focus on what we consider as the most critical when we specifically talk about PLM solution implementation projects. We hope you will keep these red flags in mind as they determine whether the implementation will lead to a sustainable end-user adoption or not.

Read More

Premium consumer packaged goods product development

Premiumization of CPG and the impact on product development

By | Cosmetic and Food Software, New Product Development and Innovation, Product Information Management | No Comments

Premium product segments outpacing total category sales in CPG markets shows that consumers’ aspirations and priorities are shifting. And at a time when brand strategy is inseparable from product information, providing transparency to consumers is the minimum thing to do to gain their trust and loyalty.

Read More

Page 1 of 212
You have a project?
Ask questions about Lascom products to our team of experts; we will be glad to answer you as soon as possible. Express your needs and expectations; we will do our best to organize a meeting with our sales team.