Premium product segments outpacing total category sales in CPG markets shows that consumers’ aspirations and priorities are shifting. And at a time when brand strategy is inseparable from product information, providing transparency to consumers is the minimum thing to do to gain their trust and loyalty.
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Did multiplying the number of new products really helped you retain your loyal consumers or attract and convert new ones? No? Well, don’t blame your design teams. No matter how well they can develop products, they still need project managers to take the right decision on the products to develop.
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Product development is a complicated and time-consuming process that can be completed better and faster with the right organisation. But, every problem has a solution. See what tools Lascom can give you to build a strong foundation for better product development.
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Whatever the food and beverage segment, a product is often changing. Change is the rule not the exception. Companies innovate constantly; even “best-sellers” need updates to remain profitable. Launching a new product or going to new markets require companies to take many things into account such as documentation, ingredients, labeling, supply, regulations or safety.
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In food companies, products change quickly, as well as the number of competitors in the market. Innovation is important to develop and manage a coherent product portfolio that meets the ever changing consumers’ trends!
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During a product development, Food and Beverage companies face various internal and external challenges. From shorter time-to-market, through growing number of regulations and fast-evolving technologies to higher consumer expectations, every department faces its own challenges, ultimately impacting the whole product life cycle. Therefore, it is crucial to appropriately tackle those challenges to streamline and speed up a product launch. A dedicated solution is a PLM – food software – helping you simplify and smooth your product development.
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In the growing industry of personal care and cosmetic, brands and manufacturers need to continuously create and innovate. The collection turnover is getting shorter due to seasonal constraints and fast-evolving consumers’ needs. To answer this changing demand, businesses must reduce their product time to market and costs while being innovative.
Food regulations are continually evolving with significant differences from one country to another, impacting each and every department of a company. In fact, those regulations impact every step of a product development, from R&D to marketing through procurement and quality. Non-conformity in product composition, labeling or claims can be both costly and damaging to a brand image.
To ensure an efficient product development with a fast go-to-market for targeted countries, it is essential to set up and follow regulatory frameworks to comply to local rules all along the product life cycle . It requires an international network of regulatory experts in order to share structured information, ensure data continuity from suppliers to consumers, and elaborate an efficient collaboration facilitated by optimized processes.
When it comes to cosmetics, product safety is one of the biggest concern of either legal administrations, consumers or manufacturers. Indeed, manufacturers have the responsibility of ensuring that each product sold is safe for consumers. It also determines brands credibility and product quality. As consumers expect the product they buy to be efficient and conform to its description. The better the quality perceived is the better it is for brand’s image and sales.
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Clean Label is there to stay. As said by Lu Ann Williams, Innova Market Insights: “It’s not really a trend anymore, it’s the new rules of the game”. Over the past few years, consumers have been looking more and more for products with cleaner label. It has been a wake-up call for the food industry to create or re-formulate some of their products that fit in consumers' wants. This desire for cleaner label might also go in pair with actions undertaken by governmental authorities to help customers better understand what they are exactly consuming, such as the new Nutrition Fact Label set by the FDA in the US.
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