Successful product innovation relies on the ability to collaborate across different departments on key business activities, such as product score-carding, product development, supplier sourcing and management, product labeling and artwork development, as well as issue management. However, collaboration can be extremely challenging. Effective
collaboration between marketing, R&D, quality, sales, procurement, and operations accelerates time to market and increases product success. Poor collaboration means fewer good ideas, less optimal decisions, slower cycle time, and greater risk.