At 2014 NRA Show (THE INTERNATIONAL FOODSERVICE MARKETPLACE), in Chicago last month, I discovered many new trends and products.
To quote a few:
– Neat® offers a new 100% veggie, soy free, gluten free meat alternative
This new product is great for intolerant or allergic consumers. Most companies know they have to enter this new market, but need to do so carefully. This innovation also surfs on the vegetarian wave. Consumers are more reluctant to eat meat than before due to recent scandals, rising cost and health concerns.
– Schmacon® is delicious crispy bacon made of beef instead of pork
A growing portion of population does not eat pork based products due to religious concerns. Innovating on this niche market allows companies to gain new consumer. Companies can increase revenue by focusing on consumers' very precise needs.
– Ice beer® responds to consumer needs and wants to have a foamy fresh beer