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In food companies, products change quickly, as well as the number of competitors in the market. Innovation is important to develop and manage a coherent product portfolio that meets the ever changing consumers' trends. This enables food and beverage industries and retailers to achieve comfortable margins and benefit from a healthy growth. As time to market and finding ways of optimizing it are critical components that directly affect revenue, the ability to rapidly launch new products is a competitive advantage.
Lascom CPG provides a dedicated solution to assist food and beverage companies in reducing their time to market. By optimizing the process from the marketing brief to new product launch, Lascom offers an efficient solution with the following features among others: